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Sticky Marketing
Author: Grant Leboff

ISBN: 9780749460501
Format: Paperback
Number Of Pages: 232
Published: 19 December 2010
Country of Publication: GB
Dimensions (cm): 23.5 x 15.5 x 1.8
Description:
Sticky Marketing will introduce you to the new principles and philosophies that companies need in order to succeed today. It will show you:

Why "Return on Engagement" rather than "Return on Investment" is the measure by which successful marketing should be judged. Sticky Marketing will introduce you to a new mechanism, "Customer Engagement Points", by which you can successfully engage with prospects and clients alike.

How engagement happens by not focusing on the products or services your business provides, but rather on the experience you deliver. Sticky Marketing will explain how to turn your business into an experience.

Who generates the marketing messages that matter today. Marketing is no longer about the images companies create, but the reputation they earn. Sticky Marketing will demonstrate how to manage and enhance your reputation.

What the internet has meant to the way we receive information. People are now less willing to passively watch and accept. Sticky Marketing will show you how to engage and involve your customers.

Which companies are mos...

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