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Selling the Amish
Author: Susan L. Trollinger

ISBN: 9781421404196
Format: Hardcover
Number Of Pages: 224
Published: 22 February 2012
Country of Publication: US
Dimensions (cm): 22.9 x 15.2 x 2.0
Description:


More than 19 million tourists flock to Amish Country each year, drawn by the opportunity to glimpse "a better time" and the quaint beauty of picturesque farmland and handcrafted quilts. What they may find, however, are elaborately themed town centers, outlet malls, or even a water park. Susan L. Trollinger explores this puzzling incongruity, showing that Amish tourism is anything but plain and simple.

Selling the Amish takes readers on a virtual tour of three such tourist destinations in Ohio's Amish Country, the world's largest Amish settlement. Trollinger examines the visual rhetoric of these uniquely themed places-their architecture, interior decor, even their merchandise and souvenirs-and explains how these features create a setting and a story that brings tourists back year after year.

This compelling story is, Trollinger argues, in part legitimized by the Amish themselves. To Americans faced with anxieties about modern life, being near the Amish way of life is comforting. The Amish seem to have escaped the rush of contemporary life, the confusion of gender relations, and the loss of ethnic ...

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