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Organizational Rhetoric
Author: Mary F. Hoffman

ISBN: 9781412956697
Format: Paperback
Number Of Pages: 288
Published: 4 October 2009
Country of Publication: US
Dimensions (cm): 22.9 x 15.2 x 1.5
Description:


An unprecedented text explains how to analyze the role of rhetoric in organizations



Integrating rhetorical theories and methods with principles of organizational communication, this pioneering text provides students with a step-by-step method for analyzing and critiquing examples of organizational rhetoric. The first half of the book offers an accessible introduction to rhetorical research, theory, and criticism and equips students for analyzing the messages of organizations in a variety of contexts. The second half focuses on needs in real-life organizational situations: to create and maintain identity; to manage messages about issues, risk, and crisis; and to communicate with those "inside" the organization.



Contemporary examples and case studies (including a dispute over clean energy in Texas, efforts on the part of restaurant owners in New York to fight fo...

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