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Public Relations Writing
Author: Donald F. Treadwell

ISBN: 9781412905510
Format: Paperback
Number Of Pages: 544
Published: 17 March 2005
Country of Publication: US
Dimensions (cm): 25.4 x 20.3 x 2.5
Description:
Public Relations Writing: Principles in Practice is a comprehensive core text that guides students from the most basic foundations of public relations writing-research, planning, ethics, organizational culture, law, and design-through the production of actual, effective public relations materials. The Second Edition focuses on identifying and writing public relations messages and examines how public relations messages differ from other messages.

Public Relations Writing begins with an overview of the principles of basic strategic communication decision-making, followed by chapters that apply these strategies and practices of writing public relations messages for multiple audiences. Authors Donald Treadwell and Jill B. Treadwell examine the macro-level understanding of societal factors that affect the relationships between organization and audience and the micro-level understanding of language and its applications that leads to elegant, finely-tuned, effective messages.

New to the Second Edition

Covers foundational theory at the beginning of the text with references and applications woven throughout the book ...

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