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Emerging Markets
Author: Robert Grosse

ISBN: 9780749474492
Format: Paperback
Number Of Pages: 272
Published: 19 October 2015
Country of Publication: GB
Dimensions (cm): 24.0 x 17.0 x 2.0
Description:
The traditional dominance of international markets by companies from the US, Western Europe and Japan can no longer be taken for granted. Emerging market economies, from the powerhouse Chinese economy (set to pass the US in national income by 2020) to dynamic players such as Mexico, South Africa and Indonesia, are rapidly changing the competitive landscape. Companies who can successfully enter these emerging markets may reap rewards and benefits from cost reductions and market opportunities. Companies that ignore the challenge may well find new emerging-market players confronting them on their own turf. In this ground-breaking work, Robert Grosse explores the role that emerging markets and innovation play in the 21st century business environment and sets out the challenges and opportunities that they offer. By understanding their positioning in the global continuum of companies and customers - the global value chain - businesses can build their strategies for better competition, more effective resource allocation and cost reduction, and heightened awareness of risks and benefits. The key role of innovation as a competitive driver and responsiveness as an essential criterion fo...

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