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Guerrilla Marketing For Dummies
Author: Jonathan Margolis

ISBN: 9780470289679
Format: Paperback
Number Of Pages: 384
Published: 19 September 2008
Country of Publication: GB
Dimensions (cm): 23.5 x 19.0 x 2.1
Description:
Want to reach consumers in innovative ways? Guerilla Marketing For Dummies is packed with guerilla tactics and trade secrets for marketing your products or services like never before. From re-imagining existing marketing platforms to mastering trailblazing methods, you'll create a cost-effective game plan for getting your customers' attention and keeping it!

This savvy, hands-on guide explains what guerilla marketing is, who does it, and why. You'll learn how it can take your brand to new heights as you start thinking like a guerilla, brainstorming, collaborating, and refining ideas for an exciting, non-traditional marketing program. The real fun starts when you build a winning team and take your message to the streets, executing attention-grabbing publicity stunts and creating unforgettable events. You'll find out when it pays to work with the big-gun guerilla-marketing firms and how to launch your own low-cost campaign. Discover how to:

- Reach customers wherever they are

- Develop a cohesive guerilla-marketing campaign

- Capitalize on the hottest tren...

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