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Digital Marketing Strategy
Author: Simon Kingsnorth

ISBN: 9780749474706
Format: Paperback
Number Of Pages: 344
Published: 18 April 2016
Country of Publication: GB
Dimensions (cm): 23.4 x 15.6 x 2.6
Description:
Digital Marketing Strategy unites digital marketing techniques with business strategy and established marketing models such as the 7 P's, Porter's Five Forces, Segmentation Targeting and Positioning, Customer Lifetime Value and Brand Positioning Mapping, demonstrating how to formulate the very best strategy for your business. Rather than presenting a 'one size fits all' model, the book brings various strategies to life through the use of best practice case studies. With step-by-step processes, illustrations, charts, checklists and summaries, this clear guide is essential for anyone who needs to learn the strategic aspects of digital marketing.

From social media to e-marketing and websites, the modern marketer needs to learn how to employ strategic thinking alongside the use of digital media to deliver measurable and accountable business success. Digital Marketing Strategy covers the essential elements of achieving exactly this: planning, aligning with a business strategy, online PR, CRM, user experience, personalization, content strategy, measurement and analysis ...

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