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Marketing
Author: Byron Sharp

ISBN: 9780195573558
Format: Book with Other Items
Number Of Pages: 656
Published: 12 December 2012
Country of Publication: AU
Dimensions (cm): 25.1 x 20.8 x 2.9
Description:
Marketing: Theory, Evidence, Practice is a new Australasian text written for students who want to know what marketing people do, and what questions managers have to tackle in their day-to-day jobs. It's a complete package which provides all the material you and your students need for your course, including a truly integrated e-text packaged with every copy of the book, and a wealth of teaching and learning support.

Written based on evidence and the practical application of marketing skills, it clearly illustrates, through case studies and practitioner profiles, how marketing problems have been solved in business, connecting theory to practice, and providing a realistic view of the marketing world. Students will be engaged because each chapter will be a glimpse into their future career and will build the foundation for the rest of their degree.

Features include:
Practitioner Profiles: Written by senior marketing executives, they describe their jobs, what they do and how they got where they are today.
Case Studies: A rich selection of print and video cases that will engage student...

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