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International Business
Author: S. Tamer Cavusgil

ISBN: 9781486011049
Format: Paperback
Number Of Pages: 0
Published: 28 August 2014
Country of Publication: AU
Description:
Remarkable change is the new reality of International Business.

The accelerating cross-border flow of products, services, capital, ideas, technology and people is driving businesses--large and small--to internationalise.

International Business 2nd Australasian edition: the New Realities is a rigorous resource which prepares future managers to operate successfully in multinational settings.

Case studies from a wide variety of markets relevant to Australasian business, including ASEAN countries as well as China, India, Japan, South Korea, Pakistan, Europe and the Middle East, provide a real-world perspective to theories and examine the latest trends in international business.

The second edition of International Business features 10 new in-depth case studies specially created for this edition.

For undergraduate students majoring in international business or post-graduate courses in international business.

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