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Ultimate Guide to Google Adwords
Author: Perry Marshall

ISBN: 9781599185422
Format: Paperback
Number Of Pages: 314
Published: 1 October 2014
Country of Publication: US
Dimensions (cm): 24.9 x 20.0 x 2.4
Description:
Covering the latest breaking news in Google AdWords, the fourth edition introduces revised, expanded and new chapters covering Enhanced Campaigns, Google AdWord's Express, Google's Product Listing Ads, and the introduction to Google's Universal Analytics. Nuances in Big Data advertising are also revealed and expanded sections and necessary updates have been added throughout. Advertisers are given the latest information paired with current screenshots, fresh examples, and new techniques.

About the Author

Perry Marshall is the number-one author and world's most-quoted consultant on Google advertising. He has helped over 100,000 advertisers save literally billions of dollars in "AdWords stupidity tax." His Chicago company, Perry S. Marshall & Associates, consults both online and brick-and-mortar companies on generating sales leads, web traffic, and maximizing advertising results. He's been featured at conferences in the U.S., Canada, Ireland, Great Britain, Israel and Australia.

He's shared the stage with Zig Ziglar, Brian Tracy, Jay Abraham, Gary Halbert, Harvey Mackay and Les Brown. He's...

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