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The Membership Economy
Author: Robbie Kellman Baxter

ISBN: 9780071839327
Format: Hardcover
Number Of Pages: 288
Published: 17 March 2015
Country of Publication: US
Dimensions (cm): 23.8 x 16.5 x 2.6
Description:
In today's business world, it takes more than a website to stay competitive. The smartest, most successful companies are using radically new membership models, subscription-based formats, and freemium pricing structures to grow their customer base-and explode their market valuation-in the most disruptive shift in business since the Industrial Revolution.

This is The Membership Economy.

Written by an expertconsultant, this groundbreaking book will show you how to turn ordinary customers into members for life. Learn how to:
Turn digital subscriptions into forever sales
Build an online community your customers will love
Develop new loyalty programs that really pay off
Transform freemium users into superusers
Create a self-generating revenue stream
Keep memberships and profits growing for years to come Whether you're a small business with limited resources, an established company using a traditional business model, or a hungry start-up who wants a bigger bang for your ...

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