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Winning Strategies for the Indian Market
Author: Anuradha Dayal-Gulati

ISBN: 9780749461249
Format: Paperback
Number Of Pages: 224
Published: 18 September 2010
Country of Publication: GB
Dimensions (cm): 22.9 x 15.3 x 1.6
Description:
Winning Strategies for the Indian Market focuses on six
major business sectors in India: airlines, pharmaceuticals,
automobiles, hospitality, food, and telecommunications. In
each case the book describes the market structure, the
current state of the sector, the main players, the key
economic forces, and selected business strategies. Further
analysis considers how each sector might evolve during the
next five to ten years, within the broad canvas of the
deeper economic and demographic transitions that are taking
place in India, and in turn, what this evolution implies for
the challenges and opportunities that companies, both
domestic and multinational, may face in India. Discussion on
further topics such as the emergence of the Indian consumer,
the effect of credit cards on India's consumer culture and
entrepreneurship complete this essential profile of India's
market.

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