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Sun Tzu
Author: MICHAELSON GERALD AND STEVEN

ISBN: 9781605500300
Format: Paperback
Number Of Pages: 224
Published: 28 May 2010
Country of Publication: US
Dimensions (cm): 21.2 x 14.2 x 1.5
Description:
KEYNOTE Use the rules of combat to win in the marketplace! ?This second edition of the bestselling title includes new examples, a new introduction, and an updated text ?Adams Media?s Sun Tzu series has sold nearly 200,000 copies ?Includes new case studies on companies including Google, Amazon.com, Toyota, and more ?As China emerges as a major economic force in today?s world, Western business leaders can thrive by adopting the strategic arts taught by the ancient military theorist Sun Tzu. In fifty accessible strategies, Gerald Michaelson?s top-selling book breaks down Sun Tzu?s lessons to help executives succeed as leaders and overcome the competition. Now, in this fully updated edition, Steven Michaelson offers new examples drawn from companies ranging from Amazon.com to Toyota to Google as well as a revised introduction, and updated content that puts Sun Tzu in context for modern business challenges. Here is the wisdom?tested for twenty-ive centuries?that helps managers seize the advantage, storm their competitors? gates, and conquer the marketplace! AUTHOR: Gerald Michaelson lectured on Sun Tzu in China at the invitation of the Chinese government. He traveled extensively throughout Asia as a man...

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