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Losing the Signal
Author: Jacquie McNish

ISBN: 9781250060174
Format: Hardcover
Number Of Pages: 288
Published: 26 May 2015
Country of Publication: US
Dimensions (cm): 24.1 x 16.3 x 2.5
Description:
Short-listed for the 2015 Financial Times and McKinsey Business Book of the Year A Wall Street Journal Best Business Book of 2015A Best Business Book of the Year, "Forbes Magazine" A Times of London Book of the WeekBest Narrative Business Book of 2015 by Strategy+Business In 2009, BlackBerry controlled half of the smartphone market. Today that number is less than one percent. What went so wrong? "Losing the Signal" is a riveting story of a company that toppled global giants before succumbing to the ruthlessly competitive forces of Silicon Valley. This is not a conventional tale of modern business failure by fraud and greed. The rise and fall of BlackBerry reveals the dangerous speed at which innovators race along the information superhighway. With unprecedented access to key players, senior executives, directors and competitors, "Losing the Signal "unveils the remarkable rise of a company that started above a bagel store in Ontario. At the heart of the story is an unlikely partnership between a visionary engineer, Mike Lazaridis, and an abrasive Harvard Business school grad, Jim Balsillie. Together, they engineered a pioneering pocket email device that became the tool of choice...

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