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50 Management Ideas You Really Need to Know
Author: Edward Russell-Walling

ISBN: 9781847240095
Format: Hardcover
Number Of Pages: 208
Published: 3 April 2008
Country of Publication: GB
Dimensions (cm): 20.5 x 18.0 x 2.0
Description:
The fourth title in the "Quercus Ideas You Really Need to Know" series demystifies the management concepts that any budding entrepreneur would want to grasp. The 50 bite-sized topics expound the wisdom of the well-known business gurus (from Peters and Porter to Welch and Gates), explain helpful theories and tools (Ansoff's Product/Market grid, the 4Ps, Boston Matrix), expand on management ideas (branding, outsourcing, supply and demand) and cover the latest commercial concepts from the online world.

About the Author

Edward Russell-Walling is a writer and editor, specializing in business and finance. He has contributed to a wide range of publications, including The Times, the New Statesman and the Financial Times.

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