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Tweet Naked
Author: Scott Levy

ISBN: 9781599185156
Format: Paperback
Number Of Pages: 184
Published: 3 March 2014
Country of Publication: US
Dimensions (cm): 23.4 x 15.3 x 1.5
Presenting a fresh perspective on a common challenge, Levy delivers a new answer to every business owner's social media question?how can I make social media work for me? Levy's solution?take a cue from another explosive media phenomenon: reality TV. Levy invites readers to create the same magnetism that pulls reality TV viewers in by using the same tools?transparency, authenticity,and a human element. Guided by Levy, readers learn how to use social platforms to tactfully share, or bare, their brand?the successes, failures, and everything in between?creating the power of attraction, and inciting consumer action.

Readers learn how to:
?Strip their social media strategy down to what works for their brand
?Exhibit transparency that engages followers on all popular social channels and avoid transparency that can cause trouble
?Create brand consistency for reader comfort across all social platforms
?Engineer positive brand impacts and avoid devastating damage
?Create an individual connections with masses of potential brand buyers using crowdsourcing, retweets, and the like
?Lift their brand from relative obscurity to sig...

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