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Managing Creativity and Innovation
Author: Harvard Business School Press

ISBN: 9781591391128
Format: Paperback
Number Of Pages: 192
Published: 1 July 2003
Country of Publication: US
Dimensions (cm): 23.7 x 15.5 x 1.5
Description:
Innovation is an undisputed catalyst for company growth, yet many managers across industries fail to create a climate that encourages and rewards innovation. "Managing Creativity and Innovation" explores the manager's role in sparking organizational creativity and offers insight into what managers and leaders must do to increase successful innovation. Contents include: generating new ideas and recognizing opportunities; moving innovation to market; removing mental blocks to creativity; establishing a strategic direction for profitable product development; brainstorming and fostering creative conflict within groups; creating an innovation-friendly culture; plus, readers can access free interactive tools on the Harvard Business Essentials companion web site.Series Adviser: Ralph Katz Dr. Katz is professor of management at Northeastern University's College of Business and in the Management of Technology Group of M.I.T.'s Sloan School of Management. He has carried out extensive management research on technology-based innovation with emphasis in the management of technical professionals and project teams. The reliable source for busy managers...

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