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Reverse Innovation
Author: Vijay Govindarajan

ISBN: 9781422157640
Format: Hardcover
Number Of Pages: 256
Published: 10 April 2012
Country of Publication: US
Dimensions (cm): 23.8 x 17.2 x 2.0
Description:
Do you have reverse innovation in your strategic plan? If you haven’t asked yourself or your team this question, you will be soon.

Reverse Innovation introduces the idea of developing in emerging markets first—instead of scaling down rich world products—to unlock a world of opportunities for your business. Written by Vijay Govindarajan and Chris Trimble of the Tuck School of Business at Dartmouth and stemming from a pivotal article in Harvard Business Review, the book offers an important next step for companies looking to derive long-term value from emerging markets. According to the authors: “Reverse innovation is a potent force that will transform the global economy over the next few decades. It will redistribute power and wealth to countries and companies who understand it and diminish those who do not.”

With a foreword by Chairman and CEO of PepsiCo Indra Nooyi, Reverse Innovation offers a glimpse at strategies from some of the world’s leading companies—from EMC and Deere instead, all industries must have interest...

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