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Gamify
Author: Brian Burke

ISBN: 9781937134853
Format: Hardcover
Number Of Pages: 192
Published: 1 July 2014
Country of Publication: US
Dimensions (cm): 21.6 x 14.0 x 2.0
Description:
Organizations are facing an engagement crisis, regardless of whether they are targeting customers, employees, or communities. Until now, gamification, which leverages game mechanics, has offered up badges and rewards to entice these audiences. Gamify takes this to a new level, offering a powerful approach for motivating people to achieve their goals, while at the same time achieving organizational objectives.

About the Author

Brian Burke is a Research Vice President at Gartner, covering enterprise architecture for the past 15 years. He has also been leading research on the emerging gamification trend for the past three years. As an expert in enterprise architecture, he has worked for decades on understanding disruptive technology trends and their implications for business. He currently leads research in business outcome-driven enterprise architecture and his groundbreaking work in the development of federated architectures has been implemented in hundreds of organizations in both the public and private sectors.

He is also a prominent researcher and speaker in the areas of gamification...

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