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The Rational Animal
Author: Douglas T. Kenrick

ISBN: 9780465032426
Format: Hardcover
Number Of Pages: 288
Published: 26 September 2013
Country of Publication: US
Dimensions (cm): 23.5 x 15.6 x 2.4
Description:
Are our decisions rational or irrational? Classical economics held that humans were singlemindedly rational Econs driven by sheer selfishness, while more recently experimental psychology and behavioral economics have gathered a mountain of evidence showing that we are dimwitted, predictably irrational Morons. Who's right? Neither, it turns out. In The Rational Animal, social psychologist Douglas T. Kenrick and marketing professor Vladas Griskevicius present a radically different but elegantly simple new view of decision making. Rather than being rational Econs or irrational Morons, we are Humans. Yes, decision-making is biased, but Kenrick and Griskevicius argue that underneath all those biases and misjudgments is an ancestral system of decision-making characterized by what they call deep rationality.

About the Author

Douglas T. Kenrick is a professor of psychology at Arizona State University and the author of Sex, Murder, and the Meaning of Life. He lives in Tempe, Arizona. Vladas Griskevicius is McKnight Professor of Marketing and Psychology at the Carlson School of Managemen...

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