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Entrepreneurship for the Rest of Us
Author: Paul B. Brown

ISBN: 9781629560557
Format: Hardcover
Number Of Pages: 192
Published: 1 June 2015
Country of Publication: US
Dimensions (cm): 22.9 x 15.3 x 2.0
Description:
Today when the competition, technology, and the economy are evolving faster than ever before, organizations and the people like us who work in them need a proven approach to help us adapt-and succeed.

The key, according to Paul B. Brown, is to think like an entrepreneur, no matter what your position or industry.

What works for the most successful entrepreneurs will work for us, Brown argues, whether we want to stay employed working for someone else or are thinking of going off on our own.

Based on extensive research, Entrepreneurship for the Rest of Us reveals the best practices of the most successful entrepreneurs, those who are adept at continually innovating and seeing opportunity where others do not.

They do that by following a rigid approach. For example:

They never start with a new idea, but by trying to solve a market need.
Financing is an afterthought. They get started with the resources at hand (not only does that allow them to move quickly, if things don’t work out, they are not out much...

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