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Hey, Whipple, Squeeze This
Author: Sullivan

ISBN: 9781119164005
Format: Paperback
Number Of Pages: 448
Published: 22 January 2016
Country of Publication: US
Dimensions (cm): 23.0 x 15.0 x 3.5
Description:
The classic guide to creating great advertising now covers all media: Digital, Social, and Traditional

Hey Whipple, Squeeze This has helped generations of young creatives make their mark in the field. From starting out and getting work, to building successful campaigns, you gain a real-world perspective on what it means to be great in a fast-moving, sometimes harsh industry. You'll learn how to tell brand stories and create brand experiences online and in traditional media outlets, and you'll learn more about the value of authenticity, simplicity, storytelling, and conflict.

Advertising is in the midst of  a massive upheaval, and while creativity is still king, it's not nearly enough. This book is an essential resource for advertising professionals who need up-to-date digital skills to reach the modern consumer.
Turn great ideas into successful campaigns
Work effectively in all media channels
Avoid the kill shots that will sink any campaign
Protect your work
Succeed without selling out </ul...

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