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The New Power Base Selling
Author: Jim Holden

ISBN: 9781118206676
Format: Hardcover
Number Of Pages: 256
Published: 4 May 2012
Country of Publication: US
Dimensions (cm): 23.3 x 16.1 x 2.3
Description:
An updated and revised version of the business classic Power Base Selling

Power Base Selling, originally published in 1990, left readers with an understanding of and language for gaining political advantage within accounts. Now famous among sellers, the concept of aligning with powerful customer individuals or "Foxes" is taken to a new level. The New Power Base Selling offers an updated and more in-depth edition of the original classic with an empirically based breakthrough to significantly increasing sales performance. It explains how competitive selling is as much a matter of politics, customer value, and strategy as it is a management science.

Based on data from one of the most comprehensive sales surveys in the sales training industry, along with over 50,000 deal reviews, The New Power Base Selling will help salespeople quickly outfox the competition, impress customers with unexpected value, and achieve new levels of professional success.
Create Demand, as well as competitively Service Demand
Quickly leverage "S...

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