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Don't Even Think About It
Author: George Marshall

ISBN: 9781620401330
Format: Hardcover
Number Of Pages: 272
Published: 1 September 2014
Country of Publication: US
Dimensions (cm): 23.5 x 15.6 x 2.4
A witty, insightful, and original take on one of the most urgent questions of our time: For those of us who believe climate change is real, why do we so easily ignore it?

What is this psychological mechanism that allows us to know something is true but act as if it is not? In this groundbreaking and engaging look at one of the most important issues facing us today, George Marshall, world renowned for his work on the psychology of climate change denial, shows that even when we accept that climate change is a dire problem, our human brains are wired to ignore it and argues that we can overcome this.

Using sidebars, cartoons, entertaining charts, engaging stories, and years of his own research, Marshall confirms that humans are wired to respond strongest to threats that are visible, immediate, have historical precedent, have direct personal impact, and are caused by an 'enemy.' Climate change is none of these it's invisible, unprecedented, drawn out, impacts us indirectly, and is caused by us. Taking the reader deep into our evolutionary origins, Marshall argues that once we understand what excites, threatens, and...

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