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How Star Wars Conquered the Universe
Author: Chris Taylor

ISBN: 9781784970475
Format: Paperback
Number Of Pages: 496
Published: 20 June 2016
Country of Publication: GB
Dimensions (cm): 19.8 x 12.9 x 4.0
Description:
Why do most people know what an Ewok is, even if they haven't seen Return of the Jedi? How have Star Wars action figures come to outnumber human beings?

How did 'Jedi' become an officially recognised religion? When did the films' merchandising revenue manage to rival the GDP of a small country?

Tracing the birth, death and rebirth of the epic universe built by George Lucas and hundreds of writers, artists, producers, and marketers, Chris Taylor jousts with modern-day Jedi, tinkers with droid builders, and gets inside Boba Fett's helmet, all to find out how STAR WARS has attracted and inspired so many fans for so long.

About the Author

Chris Taylor is the deputy editor of MASHABLE, the world's largest social media and technology news website. He has covered the intersection of business and culture for two decades as a writer and editor for TIME, BUSINESS 2.0, FORTUNE SMALL BUSINESS, and FAST COMPANY. A graduate of Merton College, Oxford and the Columbia University Graduate School of Journalism, he lives in Berkeley, Calif...

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