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Design Thinking for Strategic Innovation
Author: Idris Mootee

ISBN: 9781118620120
Format: Hardcover
Number Of Pages: 224
Published: 2 August 2013
Country of Publication: US
Dimensions (cm): 21.0 x 21.3 x 1.9
Description:
A comprehensive playbook for applied design thinking in business and management, complete with concepts and toolkits

As many companies have lost confidence in the traditional ways of running a business, design thinking has entered the mix. Design Thinking for Strategic Innovation presents a framework for design thinking that is relevant to business management, marketing, and design strategies and also provides a toolkit to apply concepts for immediate use in everyday work. It explains how design thinking can bring about creative solutions to solve complex business problems. Organized into five sections, this book provides an introduction to the values and applications of design thinking, explains design thinking approaches for eight key challenges that most businesses face, and offers an application framework for these business challenges through exercises, activities, and resources. 
An essential guide for any business seeking to use design thinking as a problem-solving tool as well as a business method to transform companies and cultures
The framework is based on work develope...

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