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The Pyramid Principle
Author: Barbara Minto

ISBN: 9780273710516
Format: Hardcover
Number Of Pages: 272
Published: 18 November 2008
Country of Publication: GB
Dimensions (cm): 24.0 x 16.3 x 1.9
Description:


How many times have you written an email at work, read it back and found that it didn't make as much sense as you'd hoped? Or worse, someone else has told you that they can't follow it. The Pyramid Principle will show you how to communicate your ideas clearly and succinctly.

Barbara Minto reveals that the mind automatically sorts information into distinctive pyramidal groupings. However, if any group of ideas are arranged into a pyramid structure in the first place, not only will it save valuable time and effort to write, it will take even less effort to read and comprehend it.

The Pyramid Principle explains how to:
think creatively, reason lucidly, and express ideas with clarity
define complex problems and establish the objectives of any document
assess your ideas and recognize their relative importance
structure your reasoning into a coherent and transparent argument
analyse your argument to confirm its effectiveness.

The clear communication of ideas, whether to clients, colleagues or the management boa...

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