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Develop Your PR Skills
Author: Lucy Laville

ISBN: 9780749459703
Format: Paperback
Number Of Pages: 176
Published: 19 May 2010
Country of Publication: GB
Dimensions (cm): 21.6 x 14.0 x 1.3
Description:


Do you want to learn more about PR?
Would you like to maximize your company's potential?
"Develop Your PR Skills" is a simple, straightforward guide to effective public relations. It will help you to gain a quick understanding of the concepts and principles, and learn how to use them in actual business scenarios. It covers: strategic public relations; public relations and the internet; working with the media; how to deal with different stakeholders and customers; dealing with a crisis; using internal communications; using research to get a competitive edge; evaluating the success of your PR; ethics and sustainability.
Direct and to the point, each chapter is concise, can stand alone and ends with a summary of key points.

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