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Blue Ocean Strategy, Expanded Edition Author: W. Chan Kim

ISBN: 9781633692879 Format: Hardcover Number Of Pages: 320 Published: 1 December 2016 Country of Publication: US Dimensions (cm): 23.5 x 15.6 x 2.5 Description: In celebration of 15 bestselling years in print, this high-quality collector’s edition of Blue Ocean Strategy offers a superb reading experience for years to come, with a hard cover constructed of quality man-made material, with the look and feel of real leather (Kivar Newport Blue Llama) and gold Lustrofoil debossing on the cover and spine. A book for yourself or a lasting gift for your manager, colleagues, clients, and teams.

The global phenomenon that has sold 3.6 million copies, is published in a record-breaking 44 languages, and is a bestseller across five continents now updated and expanded with new content. This global bestseller, embraced by organizations and industries worldwide, challenges everything you thought you knew about the requirements for strategic success. Now updated with fresh content from the authors, Blue Ocean Strategy argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool.

Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the autho...

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