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PR Practitioner's Desktop Guide
Author: Caroline Black

ISBN: 9781854186874
Format: Paperback
Number Of Pages: 234
Published: 7 December 2009
Country of Publication: GB
Dimensions (cm): 22.6 x 17.5 x 2.8
Description:
Public relations practice is changing all the time,
propelled forwards by developments in communications
technology and changes to the economic climate affecting
the way businesses choose to communicate. Public
relations professionals need to keep up with the latest
developments while at the same time understanding the
established principles of good public relations practice.
This second edition of the PR Practitioner s Desktop
Guide is essential for anyone involved in the public
relations function of any organisation. It is jargon
free, easy to read and accessible. Whether you are an in-
house practitioner or a consultant working for clients,
this book contains practical advice and suggestions, plus
useful checklists and ideas for improving the way PR
practitioners work. It will also help you get-to-grips
with today s fast moving media and communications
channels, and has new sections on using these to create
and enhance reputation.

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