New item Free shipping Pay Now
Add this item to Cart for a combined free shipping deal
Click to enlarge photo

Listing Detail Tabs

Delivery takes approximately 7-12 business days.

This title is in stock with our Australian supplier and will be ordered in for you asap. We will send you a confirmation email with a Tracking Code to follow the progress of your parcel when it ships.

Handbook of Slogans
Author: Lionel Salem

ISBN: 9781780590363
Format: Paperback
Number Of Pages: 224
Published: 22 October 2012
Country of Publication: GB
Dimensions (cm): 21.6 x 13.8 x 1.9
Description:
Just Do It Every Little Helps The Power of Dreams Sound familiar? Company slogans have the power to infiltrate everyday language and influence the buying behaviour of consumers. How does your company slogan compare to the most popular slogans today? Te Handbook of Slogans contains over 2,200 slogans of the world's biggest companies. With Michelin-style ratings, social and historical commentary and insight, you can learn and take inspiration from the very best. Discover why Intel added 'Sponsors of Tomorrow' to its famous slogan 'Intel Inside' and how Nike's phrase 'Just Do It' has become a commonplace saying in the work environment. Harvard professor and renowned research scientist, Lionel Salem, tells the stories of the world's top slogans, revealing where they came from, the agencies behind them, and the effect they had on the companies commercial performance. The book will help readers: Understand what makes a memorable slogan Become aware of other top slogans in their own industries How slogans evolve over time as companies adapt their message to consumers Essential reading for entrepreneurs, marketers, branding experts and anyone with an interest in the thought pr...

Returns Policy:
30-day money back guarantee for return if the item is not as described, is damaged or is faulty. We do not offer a refund if you change your mind.

Customs Charges & Duties:
Orders over the value of $270 will be liable for customs charges, taxes including GST and brokerage costs which are the recipient's sole responsibility. Please click here to ask a question
Your question and answer privileges have been disabled.
You must log in to view questions and answers on this listing. We recommend reading questions before you make any purchases.
Please log in to view questions and answers on this listing. We recommend reading questions before you make any purchases. Available only to approved bidders. You must be an authenticated member to ask questions Find out more about becoming authenticated. Your account is in debt Your current account balance is You must credit your account to use this feature.
Firearms Licence #
By entering my licence number, I confirm I am aware of my obligations under the Arms Act.
Transaction details may be provided to police in accordance with the Terms & Conditions.
Your current account balance is Please note you will lose your question and answer privileges if your account is in debt for more than 2 weeks. Credit your account.
I confirm that I am over 18 years old.
To prevent your personal details being misused please do not put emails or phone numbers in questions. Failure to comply may result in the suspension of your account. The seller cannot add a Buy Now price once bidding has started.

Shipping options

  • Free shipping within New Zealand  

Payment options