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Handbook of Slogans
Author: Lionel Salem

ISBN: 9781780590363
Format: Paperback
Number Of Pages: 224
Published: 22 October 2012
Country of Publication: GB
Dimensions (cm): 21.6 x 13.8 x 1.9
Just Do It Every Little Helps The Power of Dreams Sound familiar? Company slogans have the power to infiltrate everyday language and influence the buying behaviour of consumers. How does your company slogan compare to the most popular slogans today? Te Handbook of Slogans contains over 2,200 slogans of the world's biggest companies. With Michelin-style ratings, social and historical commentary and insight, you can learn and take inspiration from the very best. Discover why Intel added 'Sponsors of Tomorrow' to its famous slogan 'Intel Inside' and how Nike's phrase 'Just Do It' has become a commonplace saying in the work environment. Harvard professor and renowned research scientist, Lionel Salem, tells the stories of the world's top slogans, revealing where they came from, the agencies behind them, and the effect they had on the companies commercial performance. The book will help readers: Understand what makes a memorable slogan Become aware of other top slogans in their own industries How slogans evolve over time as companies adapt their message to consumers Essential reading for entrepreneurs, marketers, branding experts and anyone with an interest in the thought pr...

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