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International Place Branding Yearbook 2010
Author: Frank M. Go

ISBN: 9780230279544
Format: Hardcover
Number Of Pages: 234
Published: 27 October 2010
Country of Publication: GB
Dimensions (cm): 24.1 x 16.0 x 2.1
Description:
The International Place Branding Yearbook 2010 examines the case for applying brand and marketing strategies and tactics to the economic, social, political and cultural development of places such as communities, villages, towns, cities, regions, countries, academic institutions and other locations to help them compete in the global, national and local markets.

Each chapter is supported with examples of relevant place brands or specific perspectives. The book's coverage of cases affords insights into trends and place branding techniques used in both industrialised and emerging markets.

About the Author

Frank Go is Professor and Director of the Centre for Tourism Management at the Rotterdam School of Management (RSM), Erasmus University, The Netherlands. Prior to his present post he served within business faculties at universities in Canada and Hong Kong. His research focus is on marketing strategy, destination images and brand identity, ICT and innovation, sustainable business development. He serves as Academic Director of the MSc program - a joint program of RSM/Hotel ...

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