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Listening to Type
Author: Alex W. White

ISBN: 9781621535355
Format: Paperback
Number Of Pages: 272
Published: 6 September 2016
Country of Publication: US
Dimensions (cm): 25.4 x 20.4 x 2.0
Description:
With this visually stunning primer, designers will develop the skills and vision to produce truly innovative, eye-catching type design. All the basics of type design are covered, and in-depth information is provided on more advanced topics such as the differences between type applications, how typography creates identity, and what best inspires readers.

Chapters cover:
The language of type
Space and type
Typographic unity
What makes readers respond
Type and identity
Evolving type treatments
Readability and legibility
A timeline of the evolution of writing and typography
About the Author

Alex W. White is an award-winning design consultant and typographer working in New York City. He is the author of four books, including The Elements of Graphic Design and Advertising Design and Typography, both published by Allworth Press. He serves as president of the Type Directors Club, and ...

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