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The Grocers
Author: Geoffrey Randall

ISBN: 9780749461041
Format: Paperback
Number Of Pages: 208
Published: 19 December 2010
Country of Publication: GB
Dimensions (cm): 23.4 x 15.7 x 1.7
Description:
"Full of vivid insights on the rise of leading British supermarkets." Daily Telegraph

"The growth of the grocery business is one of the big business stories of our time. The Grocers tells it all and tells it well." Kenneth Roman, Former Chairman and CEO, Ogilvy and Mather, New York, USA

Retailing has been the most dynamic sector of industry over the past 20 years and supermarkets such as Walmart (Asda), Tesco and Carrefour have led the way in growth, operating efficiencies and profitability.

With unrivalled access to the top decision-makers in all the leading companies, The Grocers describes and analyses the strategies, organization and cultures that have made the supermarkets the dominant force they are today. As well as Tesco, Sainsbury's, Walmart, Waitrose and Morrisons, the authors focus on chains such as Somerfield, The Co-operative, Iceland and Marks & Spencer, plus discounters such as Aldi and Lidl. They also investigate the markets in Europe and the United States and consider the rise of online retailing and the influence of environmental issues on consumer attitudes and behaviour.<BR

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