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Everything is Obvious
Author: Duncan J. Watts

ISBN: 9781848872165
Format: Paperback
Number Of Pages: 352
Published: 1 May 2012
Country of Publication: GB
Dimensions (cm): 19.8 x 12.9 x 2.4
Description:
From one of the world's most influential and cited sociologists, Everything is Obvious reveals how variable is human common sense and how, as individuals, societies and businesses, we delude ourselves into thinking we can know the future. Why is the Mona Lisa the most famous painting in the world?
Why did Facebook succeed when other social networking sites failed?
Did the surge in Iraq really lead to less violence? And does higher pay incentivize people to work harder?

If you think the answers to these questions are a matter of common sense, think again. As sociologist and network science pioneer Duncan Watts explains in this provocative book, the explanations that we give for the outcomes that we observe in life-explanations that seem obvious once we know the answer-are less useful than they seem. Watts shows how commonsense reasoning and history conspire to mislead us into thinking that we understand more about the world of human behaviour than we do; and in turn, why attempts to predict, manage, or manipulate social and economic systems so often go awry.
Only by understanding how and when common sense fails can we impro...

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