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The Marketing X-Factor
Author: Nic Clark

ISBN: 9780980597806
Format: Paperback
Number Of Pages: 280
Published: 1 April 2010
Country of Publication: AU
Dimensions (cm): 21.0 x 13.5
Description:
Virgin has it. Google has it. And so does Apple. It's the X-Factor - that indefinable characteristic that makes businesses absolutely irresistible to consumers. Designed for all small business owners who want to thrive, not just survive, this book looks at the key elements of the marketing X-factor and describes in easy-to-action steps how you too can transform your company into a profit magnet with an unbeatable competitive edge.

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