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Digital Selling
Author: Grant Leboff

ISBN: 9780749475079
Format: Paperback
Number Of Pages: 216
Published: 28 September 2016
Country of Publication: GB
Dimensions (cm): 23.5 x 15.5 x 1.0
Description:
It's becoming increasingly important that the sales and marketing functions converge and work together, especially as lead generation now frequently arises from digital promotional campaigns, customer attention and availability have become more scarce, and comparative product information is readily accessible. To take part in this process, salespeople need to understand and interact with customers via multiple channels, participating in social media in collaboration with marketing to influence purchasing decisions and convert contacts to sales. Digital Selling makes sense of the new paradigms in which a salesperson now operates. It outlines the new strategies required to make the most of the plentiful opportunities that exist, and provides the practical advice salespeople need to use the social web effectively, generate leads and sell more.

Packed with great advice on engaging with customers online and via social media, Digital Selling explains why embracing the social web is vital, how the sales role changes in a digital environment, the lead generation model in a digital world, how to build your online network, and more. As such, sales prof...

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