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GO
Author: Chip Kidd

ISBN: 9780761172192
Format: Hardcover
Number Of Pages: 160
Published: 5 September 2013
Country of Publication: US
Dimensions (cm): 27.9 x 20.8 x 2.0
Description:
'Congratulations, you have decided to open this book, even though you have no idea what it's about, and the cover is weird and seemingly at cross-purposes and possibly even pretentious. But you opened it anyway. And you know what? That was a design decision. Yes indeed, whether you realised it or not, most of the decisions you make, every day, are by design...Take my word for it, you are a designer. 'Chip Kidd opens with the promise that everyone is a designer, and uses every page to show the reader why that is. Each spread explains and demonstrates a critical introductory graphic design concept, the same ones taught in the first year of art school: form, size, scale, repetition and pattern, colour, typography, etc. Beautifully designed, and clearly explained, GO: A Kidd's Guide to Graphic Design, is an original, truly one of a kind.

About the Author

Chip Kidd is an award-winning designer whose work for Knopf and other publishers helped create a revolution in book design. He is also the author of two novels, The Cheese Monkeys and The Learners, as well as the graphic novel Batman: Death by Design. He ...

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