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Mobilising the Audience
Author: Mark Balnaves

Product Details:
ISBN: 9780702232053
Format: Paperback
Pages: 376
Dims (mm): 152 x 226
Pub Date: 03-04-02
Pub Country: Australia
Condition: NEW

Mobilising the Audience is the first comprehensive integration of industry and academic audience research in Australia. Introducing new directions in method and analysis, this contemporary probe into 'audience-making' illustrates the way marketers, producers and governments mobilise an audience. Included are case studies of Generation X, computer gaming, the child audience, TV ratings, Aboriginal media, and Asian community television. Such a diverse range provides real life contexts for students, professionals and industry workers, introducing them to the critical links between research about media audiences and use of that research in making decisions about policy and content. Readers will be interested, too, in the significance of geo-demographics in public opinion polls, and the influence of audience in the shaping of our cultural institutions.

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  • Store location: Waitakere City, Auckland, NZ

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