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Hooked
Author: Nir Eyal

ISBN: 9780241184837
Format: Hardcover
Number Of Pages: 256
Published: 2 January 2015
Country of Publication: GB
Dimensions (cm): 20.5 x 13.9 x 2.3
Description:
Why do some products capture our attention while others flop? How do technologies hook us? Nir Eyal answers these questions (and many more) with the Hook Model - a four-step process that subtly encourages customer behaviour; repeatedly bringing them back without costly advertising or aggressive messaging.

Based on years of research, consulting, and practical experience, Hooked shows how to create user habits that stick. With practical insights and riveting examples, from the iPhone to Twitter, Pinterest and the Bible App, it's for product designers, marketers and anyone who seeks to understand how products influence our behaviour. It's the book Eyal wishes had been available to him as a start-up founder.

About the Author

Nir Eyal is the author of Hooked: How to Build Habit-Forming Products. Nir has distilled years of research, consulting and practical experience to write a manual for creating products people love. He has taught at the Stanford Graduate School of Business and Hasso Plattner Institute of Design. His writing on technology, psychology and business appears in the Harvard Busines...

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