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PR in a Week
Author: Brian Salter

ISBN: 9781473610293
Format: Paperback
Number Of Pages: 128
Published: 14 June 2016
Country of Publication: GB
Dimensions (cm): 20.4 x 15.5 x 0.9
Description:
You are just seven steps away from mastering the basics of Public Relations

PR In A Week is a simple and straightforward guide to effective communications, giving you everything you really need to know in just seven short chapters. It identifies the key steps towards getting your PR right, from changing public perceptions, promoting your company's products and services and Brilliant PR just got easier

You are about to discover everything you need to know about Public Relations. PR is the practice of conveying messages to the public with the intention of changing the public's actions by influencing their opinions. By targeting different audiences with different messages to achieve an overall goal, PR practitioners can achieve widespread opinion and behavioural change.

Communications is seen as being a key element in business, with PR experts increasingly called on to advise senior management on appropriate communications strategies, before decisions are made, rather than being called on to defend them after they have been made. But PR is not just for self-conscious organizations. If you are looking for a j...

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