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Leading Through Language
Author: Bart Egnal

ISBN: 9781119087717
Format: Hardcover
Number Of Pages: 256
Published: 20 January 2016
Country of Publication: US
Dimensions (cm): 23.7 x 15.9 x 2.7
Description:
Become a more effective leader?cut the jargon and say what you mean

Leveraging. Strategizing. Opening the kimono. Unlocking human capital. Trying to nail that BHAG. All on a go forward basis. These are only a few examples of the jargon-ridden language that is too often the mainstay of business communication. Jargon frustrates, confuses, and generally alienates listeners. Yet it's also everywhere, and using it can often seem like a mandatory requirement for anyone who wants to establish credibility in a professional workplace.

To be an effective leader, you must be brave enough to be the first to drop jargon in favor of simple, coherent language. This can be difficult if you've spent years immersed in business culture, but Leading Through Language will show just how much you've come to rely on jargon, why it's holding you back, and how to trim it away to more effectively convey information and ideas.
Understand why jargon is reviled, yet ubiquitous
Learn why "business speak" gets in ...

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