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V is for Vulnerable
Author: Seth Godin

ISBN: 9781591846109
Format: Hardcover
Number Of Pages: 48
Published: 31 December 2012
Country of Publication: US
Dimensions (cm): 25.9 x 21.0 x 0.9
Description:
V is for Vulnerable looks and feels like a classic picture book. But it's not for kids, it's for hardworking adults. It highlights twenty-six of Seth Godin's principles about treating your work as a form of art, with illustrations by acclaimed cartoonist Hugh MacLeod. A sample:

A is for Anxiety, which is experiencing failure in advance. Tell yourself enough vivid stories about the worst possible outcome and you'll soon come to believe them. Worry is not preparation, and anxiety doesn't make you better.

F is for Feedback, which can be either a crutch or a weapon. Use it to make your work smaller, safer and more likely to please everyone (and fail in the long run). Or use it as a lever, to further push you to embrace what you fear.

This is unlike any previous Godin book and makes a great gift, both for loyal fans and those who've never read him before.

About the Author

Seth Godin is the author of thirteen international bestsellers that have changed the way people think about marketing, the ways ideas spread, leadership and change including Permiss...

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