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Aligning Strategy and Sales
Author: Frank V. Cespedes

ISBN: 9781422196052
Format: Hardcover
Number Of Pages: 336
Published: 1 December 2014
Country of Publication: US
Dimensions (cm): 23.5 x 15.6 x 2.8
Description:
That gap between your company s sales efforts and strategy? It s realand a huge vulnerability. Addressing that gap, actionably and with attention to relevant research, is the focus of this book.

In Aligning Strategy and Sales, Harvard Business School professor Frank Cespedes equips you to link your go-to-market initiatives with strategic goals. Cespedes offers a road map to articulate strategy in ways that people in the field can understand and that will fuel the behaviors required for profitable growth. Without that alignment, leaders will press for better execution when they need a better strategy, or change strategic direction with great cost and turmoil when they should focus on the basics of sales execution.

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