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Online Gravity
Author: Paul X. McCarthy

ISBN: 9781925030747
Format: Paperback
Number Of Pages: 304
Published: 1 June 2015
Country of Publication: AU
Dimensions (cm): 23.4 x 15.3
Description:
Why have local video shops disappeared and been replaced by Netflix? Why are hotels being replaced by AirBNB? Why is your taxi driver from UBER? And why is there no Pepsi in cyberspace?

They are all under the influence of Online Gravity, the unseen force driving the way business is done online, and changing the face of work and employment now and over the coming decades.

Online Gravity has formed huge planet-like companies which dominate the online business world and either eat up or blitz their competition. We all hear about jobs being replaced by technology. You will know someone this has happened to - or perhaps it's happened to you. But Paul X. McCarthy, industry expert and big data analyst, shows that rather than reducing jobs, Online Gravity has replaced 2.6 jobs for every one lost. It's just that the shape of employment has changed. And while the phenomenon of Online Gravity is startling, it's entirely transparent and follows its own set of distinct rules and laws.

In Paul's book, he identifies the 'secret sauces' that have not only driven success for these companies, but can help us - an...

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