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Futuretainment
Author: Mike Walsh

ISBN: 9780714848754
Format: Hardcover
Number Of Pages: 288
Published: 27 October 2009
Country of Publication: GB
Dimensions (cm): 24.5 x 17.2 x 3.0
Description:
Over recent years seismic changes have taken place in the structure and direction of the media and entertainment industries.

Since the launch of the first commercial web browser, to the advent of broadband, digital downloads and on-line virtual worlds, patterns of consumer behaviour have adapted and evolved enormously, embracing new opportunities and having an indelible impact upon the commercial nature of media. Mike Walsh has been at the heart of this consumer revolution from its beginning and has been advising on how to react to it since.

Futuretainment offers the sum total of his experiences and commentary, and offers an accessible approach to this complex and evolving subject. The book encompasses the traditional forms of media and entertainment and reveals how the rise of the internet, mobile devices, social networking, audience networks, user generated content, ubiquitous networks and the 'adaptive web', amongst other advances, has affected them forever. Futuretainment explains how consumer behaviour has combined with new technologies to enact these changes. The opportunities provided by the ...

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