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Data Mining For Dummies
Author: Meta S. Brown

ISBN: 9781118893173
Format: Paperback
Number Of Pages: 408
Published: 25 September 2014
Country of Publication: US
Dimensions (cm): 23.3 x 18.8 x 1.9
Description:
Delve into your data for the key to success

Data mining is quickly becoming integral to creating value and business momentum. The ability to detect unseen patterns hidden in the numbers exhaustively generated by day-to-day operations allows savvy decision-makers to exploit every tool at their disposal in the pursuit of better business. By creating models and testing whether patterns hold up, it is possible to discover new intelligence that could change your business's entire paradigm for a more successful outcome.

Data Mining for Dummies shows you why it doesn't take a data scientist to gain this advantage, and empowers average business people to start shaping a process relevant to their business's needs. In this book, you'll learn the hows and whys of mining to the depths of your data, and how to make the case for heavier investment into data mining capabilities. The book explains the details of the knowledge discovery process including:
Model creation, validity testing, and interpretation
Effective communication of findings
Available tools, both paid and open...

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