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Power Communications
Author: Valerie Wiener

ISBN: 9780814792735
Format: Hardcover
Number Of Pages: 318
Published: 17 May 1994
Country of Publication: US
Dimensions (cm): 1.91 x 15.24 x 22.86
Description:


How can you make the media work for you? How can you master interviews so that your points are the ones an audience remembers? How can you give presentations that do not just convey information but also promote you as a leader? How can you develop listening habits that will substantially enhance the entire communication process? What are the challenges and opportunities of public personhood inside and outside the workplace?

"Power Communications: Positioning Yourself for High Visibility" teaches people-from corporate CEOs to civic leaders to designated spokespersons-how to enhance their positioning and maximize their success. Chapter by chapter, the reader learns how to master public visibility in the workplace, the professional arena, and the community. The reader gleans ways to create proper perceptions in the minds of the public and the media. The book also details how high-profile people can lead others by mastering the total power communications process--effective presentation of message, constructive listening, and executive or community action. In addition to learning how to create and maintain positive public personhood, the reader also ...

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