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Small Data
Author: Martin Lindstrom

ISBN: 9781473634060
Format: Paperback
Number Of Pages: 224
Published: 8 March 2016
Country of Publication: GB
Dimensions (cm): 21.0 x 15.0 x 2.2
Description:
Named one of the "Most Important Books of 2016" by Inc.
A Forbes 2016 "Must Read Business Book"
Named a "Book Retailers Should Read in 2016" by Shelf Awareness

In an era where many believe Big Data has rendered human perception and observation 'old-school' or passe, Martin Lindstrom shows that mining and matching technological data with up-close psychological insight creates the ultimate snapshot of who we really are and what we really want. He works like a modern-day Sherlock Holmes, accumulating small clues - the progressively weaker handshakes of Millenials, a notable global decrease in the use of facial powder, a change in how younger consumers approach eating ice cream cones - to help solve a stunningly diverse array of challenges. In Switzerland, a stuffed teddy bear in a teenage girl's bedroom helped revolutionise 1,000 stores - spread across twenty countries - for one of Europe's largest fashion retailers. In Dubai, a distinctive bracelet strung with pearls helped Jenny Craig offset its declining membership in the United States and increase loyalty by 159% in only one year. In China, the look of a car dashboa...

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