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Your Ad Here
Author: Michael Serazio

ISBN: 9780814745472
Format: Hardcover
Number Of Pages: 237
Published: 21 March 2013
Country of Publication: US
Dimensions (cm): 22.9 x 15.2 x 1.8
Description:
2013 Book of the Year, Visual Communication Division, National Communication Association Amidst the profound upheavals in technology, economics, and culture that mark the contemporary moment, marketing strategies have multiplied, as brand messages creep ever deeper into our private lives. InYour Ad Here, an engaging and timely new book, Michael Serazio investigates the rise of "guerrilla marketing" as a way of understanding increasingly covert and interactive flows of commercial persuasion. Digging through a decade of trade press coverage and interviewing dozens of agency CEOs, brand managers, and creative directors, Serazio illuminates a diverse and fascinating set of campaign examples: from theAmerica's Army video game to Pabst Blue Ribbon's "hipster hijack," from buzz agent bloggers and tweeters toThe Dark Knight's "Why So Serious?" social labyrinth.  Blending rigorous analysis with eye-opening reporting and lively prose, Your Ad Here reveals the chan...

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